GROUNDSWELL WINNING IN A WORLD TRANSFORMED BY SOCIAL TECHNOLOGIES PDF

Average rating:5out of5stars, based onreviews After starting to read After starting to read Groundswell, I devoured it over the last few days. Charlene Li and Josh Bernoff write a good book. If you are involved in social media you should definitely read this book. That chapter seemed the most interesting to me since I am mostly interested in the impact of social media within the enterprise. That chapter provided a great deal of insight, so I decided to jump back to page 1.

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Average rating:5out of5stars, based onreviews After starting to read After starting to read Groundswell, I devoured it over the last few days. Charlene Li and Josh Bernoff write a good book. If you are involved in social media you should definitely read this book. That chapter seemed the most interesting to me since I am mostly interested in the impact of social media within the enterprise.

That chapter provided a great deal of insight, so I decided to jump back to page 1. Charlene and Josh group consumers into six different categories of participation: Inactives, Spectators, Joiners, Collectors, Critics and Creators. They use a paradigm of a ladder to show the level of participation and call it the Social Technographics ladder.

The focus of the book is not about technology, although technology has a role. The book is about listening to your customers, your clients and your employees to improve your business.

The book shows that there are some new ways to do that listening and to interact with your constituencies. For full disclosure, Josh did send me a copy of the book gratis. But you should buy it. It is definitely worth adding to your bookshelf. See more.

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Groundswell : winning in a world transformed by social technologies

Shelves: recommended , nonfiction Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. Li and Bernoff provide a framework for describing these fundamental changes, which they call "the Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. Li and Bernoff provide a framework for describing these fundamental changes, which they call "the groundswell," and they do so chiefly within the context of marketing rather than sociology or politics. Written in accessible, no-nonsense prose, Groundswell breaks its narrative its three parts: what the social changes are all about; strategies for taking advantage of these changes, and an assessment of how these changes are transforming businesses. Li and Bernoff, analysts at Forrester when this was written, offer dozens of rich examples of the groundswell at work.

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